David Thurston's manifesto for artists, rebels and founders - a new playbook for building brands and living a bold life. David built the hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Oreal, all in under two years. But, here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of a company, and what kind of life do I really want to build?

He came back swinging with a brand new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.

This book reveals how he did it, not once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.

It's a cinematic journey packed with hard-earned lessons, original frameworks, and a philosophy and playbook to help you climb toward greater success and a bolder life.