THURSTON PRODUCTIONS
We create brands, films, and
books that move culture.
Everything we create is rooted in story, soul, and design.
Here's a look at some of our most meaningful work.
BRANDS
DANGER JONES
Danger Jones is a hair color and fashion brand headquartered in Los Angeles. It was founded in 2022 and is currently distributed in 43 countries through a network of elite beauty distributors. David and Alexis Thurston are the founders of Danger Jones, the flagship brand of Thurston Productions, where beauty, storytelling, and cultural disruption collide.
FILMS
Final Cut Complete
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A documentary about the Sunset Marquis, LA's most iconic rock & roll hotel. A creative haven for rock stars, rebels, and legends. Featuring Billy Bob Thornton, Morrissey, Dave Grohl, Slash, Simon Le Bon, Ringo Starr, and more.
In Production
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A documentary about KROQ, the legendary alternative radio station in LA that broke some of the most important bands of the 80's and 90's. Featuring U2, No Doubt, Green Day, and many more of the world's biggest bands.
Pre-production
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A documentary about the American rock band, The Black Crowes, who have created 10 studio albums, selling over 30 million copies. Bandmates and brothers, Chris and Rich Robinson candidly share their story in this Alison Ellwood film.
A documentary about the American rock band The Black Crowes
A documentary series about the iconic LA radio station KROQ.
A documentary about LA's legendary Sunset Marquis hotel.
A documentary about the American rock band The Black Crowes
BOOKS
THE SPIRAL STAIRCASE
David Thurston's manifesto for artists, rebels and founders - a new playbook for building brands and living a bold life. David built the hair color brand called Pulp Riot from scratch, sold it to L'Oreal for almost $100 million - all in under two years. But, here's the twist, he walked away at the peak. Took a year off. Traveled the world. And asked himself: What kind of a company - and life - do I really want to build?
He came back swinging with a brand new playbook. Not another rocket ship, but a cathedral. His new brand called Danger Jones is built differently - with soul. Built to last. Built to matter.
This book shares the secrets of how he did it. Not just once, but twice. It's not just how to build and sell a brand - but what comes after you get everything you thought you wanted. It's about reinvention - from burnout to rebirth, from rocket ship to cathedral.
(Coming soon)