Press Coverage & Media Features

David Thurston sits down with Entrepreneur Magazine to discuss the importance of building a personal brand, and exactly how to go about doing it.

David Thurston is profiled in this article, including the rise of Pulp Riot, the sale to L'Oréal, and the creation of Danger Jones, as well as David's new book, The Spiral Staircase.

Epilogue, the new permanent color line from Danger Jones is profiled in this article, including a report about how the Danger Jones Global Ambassadors are the faces of Epilogue.

In this podcast, David Thurston shares his journey from growing his personal brand, scaling and selling Pulp Riot to L'Oréal, to building his latest venture, Danger Jones.

A feature about The Spiral Staircase, a book where David Thurston shares his entrepreneurial journey, including the two successful brands he founded, Pulp Riot and Danger Jones. 

An article about Thurston Productions' new documentary that pulls the curtain back on famed LA rocket hangout, The Sunset Marquis, featuring Billy Bob Thornton, Bruce Springsteen, Slash, Morrissey, Dave Grohl, and others.

David Thurston is featured in this article about price elasticity and how the brand he founded, Danger Jones has lowered the price of their powder lightener.

A report on an event that Danger Jones organized in Hollywood called "The Power of Many", where Danger Jones collaborated with cult brands, K18, Amika, and Framar.

In this article, David Thurston discusses how tariffs and inflation are impacting trends in the beauty industry as well as the strategy for Danger Jones.

Beauty entrepreneurs, David and Alexis Thurston are profiled as well as Danger Jones, the global beauty and film brand they founded.

This article reports on how David and Alexis Thurston's brand Danger Jones lowered prices on its powder lightener while other brands raised their prices. Pricing strategy is discussed.